All Series
2 series available
Architecting Real-Time Ads Platform
A comprehensive series exploring the design and architecture of real-time advertising platforms. From system foundations and ML inference pipelines to auction mechanisms and production operations, we dive deep into building systems that handle 1M+ QPS while maintaining sub-150ms latency at P99.
5 posts
- Part 1: Real-Time Ads Platform: System Foundation & Latency Engineering
- Part 2: Dual-Source Revenue Engine: OpenRTB & ML Inference Pipeline
- Part 3: Caching, Auctions & Budget Control: Revenue Optimization at Scale
- Part 4: Production Operations: Fraud, Multi-Region & Operational Excellence
- Part 5: Complete Implementation Blueprint: Technology Stack & Architecture Guide
Engineering Platforms at Scale: The Constraint Sequence
In distributed systems, solving the right problem at the wrong time is just an expensive way to die. We've all been to the optimization buffet - tuning whatever looks tasty until things feel 'good enough.' But here's the trap: your system will fail in a specific order, and each constraint gives you a limited window to act. The ideal system reveals its own bottleneck; if yours doesn't, that's your first constraint to solve. Your optimization workflow itself is part of the system under optimization.
3 posts