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Architecting Real-Time Ads Platform

A comprehensive series exploring the design and architecture of real-time advertising platforms. From system foundations and ML inference pipelines to auction mechanisms and production operations, we dive deep into building systems that handle 1M+ QPS while maintaining sub-150ms latency at P99.

5 posts

  1. Part 1: Real-Time Ads Platform: System Foundation & Latency Engineering
  2. Part 2: Dual-Source Revenue Engine: OpenRTB & ML Inference Pipeline
  3. Part 3: Caching, Auctions & Budget Control: Revenue Optimization at Scale
  4. Part 4: Production Operations: Fraud, Multi-Region & Operational Excellence
  5. Part 5: Complete Implementation Blueprint: Technology Stack & Architecture Guide

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